In the media:

'We're psyched to see GoinGreen has unveiled the third generation of its cult car -- the G-Wiz i makes brilliant sense.' smartplanet.com

(GoinGreen is) 'the largest zero emissions auto distributor on the planet today' Newsweek

'Cars powered by electric batteries, rather than hydrogen fuel cells or or biofuels, are the best option for reducing dependence on fossil fuels.' Professor Julia King, government advisor, The Times

'Electric cars are the future of motoring' Petrolprices.com.

'The future of city motoring is electric'. Carlos Ghosn, CEO Nissan

' ICM research for EDF Energy analysed the vehicle buying plans of more than 1,000 people and found cars such as the electric G-Wiz and the hybrid Toyota Prius are now more popular than 4x4s. ' London Evening Standard

"It looks like the G-Wiz virus may be in danger of becoming an epidemic" Treehugger.

'The G-Wiz is the poster child for green transport' , The Daily Telegraph.

' A brilliant combination of ecological sustainability and financial affordability. This car, to sum up, is THE car for Londoners.' ecofriend.org

'The clear leader in the city's fast growing electric vehicle (EV) market'. Businessworld

"...it's hard to fault the environmental credentials of this electric runabout. If you have a sustainable-energy supplier, then this is about as planet-friendly as it gets." Sean O'Grady, The Independent, 50 Best Cars 2007 (G-Wiz No.1)

'All the makings of a cult classic'. smart planet

'The Electric Wiz Kid - those worried about escalating petrol prices can banish those fears forever with a G-Wiz. A true city car...it does the job.' Motley Fool @www.fool.co.uk.

'This dinky darter is ideal for the city commuter'. GQ Style magazine.

'GoinGreen is The future of everything cool. By being smarter, better and more passionate than everyone else, these guys have produced the top selling electric car in the world, while creating a devoted customer base.' Simpleandloveable.com.

'Fantastic. Wonderful. I wish everyone would sell their horrible, ugly, noisy, smelly cars and purchase a G-Wiz.'Georgia Byng, London Evening Standard

'Britain's most popular electric car, driven by celebrities such as Jonathan Ross and Kristin Scott Thomas....offers a good residual value, retaining 63.3% of its value over one and a half years.'

'The G-Wiz works magnificently. ..The future is here and it's electric'. AM ('the newspaper for the automotive industry').

'An instant hit when it launched in 2004, it's popularity on London streets is ever growing. Fast, zippy and totally emission free, of course, we're talking about the G-Wiz.' StyleWillSaveUs online magazine.

'Smart has failed to focus and allowed rivals such as Indian-made electric car G-Wiz to steal its thunder.' FT.com.

'

All the youth want today is a G-Wiz.' Jeremy Clarkson, Times Online (when ruefully reviewing the new Vauxhall Corsa)

'G-Wiz is No. 1. It delivers everything you need from a city runabout - as a result it is now the most successful battery electric car in the UK with nearly 1,000 already in use in the capital.' Top 10 Green Wheels, Guardian Unlimited/What GreenCar?

'Electric cars are the fastest-growing form of transport in Britain's crowded capital. The most ubiquitous is the tiny plastic G-Wiz, designed in California and built in Bangalore. Economics accounts for most of its growing charm. With a starting price of about £9,000 -- the hybrid Toyota Prius costs nearly £18,000 -- it allows Britain's middle classes to make an affordable statement on climate change.' The Economist.

'It's a trend-setter.... It's now got a real cult following in the capital...'. Green-Car-Guide.com

'Electric cars are one of the most infectious ideas of the moment.' Fortune magazine

'

The eco-friendly G-Wiz is fast becoming the 'It' car du jour.' Lowri Turner, Grazia magazine

'The car is a triumph.' The Times, body&soul section.

'Those who drive about regularly could get an electric G-Wiz, and if you fancy a speeding ticket, join a car club.'

'Perfectly good for around town or shopping...it's a jolly-looking car... it just doesn't fit into my car configuration. I've the Rolls Phantom for posh events driven by the chauffeur and the Bentley to drive around London. But if you'd like one, I can tell you it's a pleasant experience.' Michael Winner, Daily Mail.

'No.1: Buy a G-Wiz'. The 50 Best Green Resolutions For 2007, The Independent.

'These guys are on to something - this car is on target !' electriccarinsider.blogspot.com

'Voted 'Good Choice' Good Housekeeping Institute Tried -Tested-Trusted seal of approval, by Abby Luckhurst, Motoring Editor, Good Housekeeping magazine.

'

'I knew I was on to a winner the moment I set eyes on its eager, bug-eyed little face.' Emma Smith, Sunday Times, Driving section.

Just plug it in, turn it on and move it out - the G-Wiz electric car offers drivers a stylish and eco-friendly way to get around congested city streets.' Thomas Grose, Time magazine.

'Ideal for a family and perfect for the little trips around London that are impossible on foot with two small children'. David Williams and Emily Parsons, London Evening Standard.

'Light, agile and the perfect metropolitan mobility solution, the G-Wiz is also Britain's cheapest car to run by a country mile.' Quentin Wilson, Sunday People, & former Top Gear presenter.

'Fuel efficiency is immense - the equivalent of up to 600 miles per gallon.' Ray Massey, Transport Editor, Daily Mail.

'Cute as a button.' Sunday Times, Style magazine, 'Going Up'

'The Eley Kishimoto G-Wiz. Loved for its eco-credentials, the Whizzer gets a fashion makeover. Woo-hoo.' Sunday Times, Style magazine, Going Up' (again)

'Where are the rivals? Yes there are other electric cars on the market, but even in Congestion-Charge afflicted London, they don't seem to be selling.' Auto IT.

'GoinGreen created the electric car market in the UK, MD Keith Johnston is one of the most inspiring small business entrepreneurs.' AutoWired.

'Keith Johnston and GoinGreen deserve huge credit because they've created the market for electric cars in the UK.' Julian Wilford, NICE, Professional Engineering.

'The One To Watch is Keith Johnston of GoinGreen'. Growing Business For Entrepreneurs.

'There is a map on the wall of GoinGreen's offices which shows the spread of emission free motoring. It looks like the early stages of a virus, and it is spreading fast.' The Scotsman.

'No. 4. What's Cool for Summer', Marie Claire.

Feels soooo goooood! The f-u-n factor has certainly helped EVolve this drivers mindset from petrolhead to EVangelist'. Edward in Wiltshire on G-Wiz Owner's website (independent of GoinGreen, 400 +members).

'Green to the core' Springwise.com (online trend-spotting magazine).

'

GoinGreen is going from strength to strength and is beginning to look like a serious player in London's car retail sector.' Sami Grover, Treehugger (the on-line green magazine).

'By the end of the day I was in a happy little trance. I beetled down alleyways that would have been impassable to my great big fat Toyota. I crept up silently behind people and tooted my little horn. I found that it really could go quite fast downhill; and let me tell you, it doesn't matter a damn that the top speed is only 42mph when the average speed of London traffic is 3mph....All the time it was warming the cockles of my heart with the thought that it was so damn cheap. It seems to cost about 50p to charge the batteries for a 40-mile round trip. Only a bicycle beats that. And not only was I saving money- I was saving the planet!

Boris Johnson, GQ magazine.

InGear

'With no petrol costs, no road tax, no congestion charge and free parking in London (choose) the well rated Reva G-Wiz'. Sunday Times InGear section, 'First steps in saving the planet.'

'One of the Top 10 Automotive New Business Ideas of 2006' Springwise.com (on-line trend spotting magazine).

'Perfect for cities.' Richard Hammond, Top Gear presenter for Mirror.co.uk.

'A Theo Fennell Skull Ring, a Blackberry Pearl and a G-Wiz Electric Car.' (Elton John's favourite presents for the 2006 Celebrity Christmas Stocking Auction).

The guy who turns up at your door driving an electric G-Wiz is the sexy option' Mariella Frostrup, The Observer Magazine.

'The greenest car on the planet.' The Independent.

'No. 10: Invest in an eco-friendly car - the G-Wiz is a good example.' 27 Ways to Go Green in 2007, The Sun.

Friday Night With Jonathan Ross

'After a sticky start, my wife and I have grown surprisingly fond of our little G-Wizzer.' Jonathan Ross.

'After getting used to the Scalextric start, I enjoyed driving in town for the first time since the introduction of the congestion charge. Zoom along at up to 45 mph in your dodgem-cum-electric skateboard. Zip in and out of impossibly small places. I'm all for it.' Technopolis, The Financial Times, How To Spend It.

'GoinGreen redefined the concept of investing in a car. These guys have put their heart and soul into these cars. In everything they write and every interaction they have, their passion oozes out. It's a tough challenge to move several billion mindsets and get us thinking seriously about our combined impact on the world. Faced with a car market that is dominated by massive dinosaurs, who would have thought a couple of guys banding together with no marketing budget, a revolutionary approach to sales and a product that ignores everyone who says it's too hard and IS 100% carbon neutral would stand a chance? Bravo.' thebrandbuilder.blogspot.com.

'Goingreen, the company behind the G-Wiz, should be commended on their efforts in bringing such a vehicle to the market, and for some people, in the centre of London for example, it can provide motoring with very low running costs.' caronline.co.in

'What's Hot for 2006', London Evening Standard (G-Wiz and Toyota Prius announced as the cars to buy).

Finally, here are 847 words on the original G-Wiz dc drive - and we didn't write one of them.

Green power by Urban Fox, times on-line, 18th April 2006

'Have you seen my latest object of desire on the streets of London? Quiet, small and perfectly formed, standing unobtrusively outside Hampstead pubs or wedged into tiny spaces in the centre of town, it's the most attractive and practical car I've ever been lucky enough to set eyes on.

It's not just me who has a bit of a crush on the G-Wiz, a midget widget that looks like a genetically altered version of a smart car but runs on electric power rather than petrol. It may only be sold in London so far, but the appeal of this car, is confirmed by its having been voted the "most ethical" and "most environmentally friendly" vehicle of its kind. Ken Livingstone is so fond of it that he has let it off the congestion charge. And Danny Fleet, a proud owner and the man behind "One Man and his Vlog", loves his model so much that he keeps an on-line video diary of his experiences with it.

The G-Wiz is the perfect vehicle for anyone trying to polish their green halo and save money. You don't pay road tax on it, you get free parking at selected sites, insurance is cheap and the cost of electricity - less than a penny a mile - means that you can go 16,000 miles for the cost of a single big tank of petrol. [Note: it is about 5,000 to 6,000 miles actually, or 500 to 600 miles per gallon equivalent - GoinGreen]

But it's not a car for people who want speed, power and va-va-voom and don't mind what petrol is going to cost when the sky-high price of crude filters through to the pumps. It has a top speed of 50 mph and a range of up to 48 miles on one charge (though that's quite enough for London, where the average car journey is less than four miles).

With that profile you'd imagine it being more of a girl car than a toy for boys - and think that it wouldn't be more than a couple of months before fey places full of freelance thespians and bohemians, like Primrose Hill, would be full of tiny hairdryers on wheels painted pink with green flowers to match their drivers' handbags. Yet, though I've seen a few parked neatly on Regent's Park Road, right by the shops where Kate Moss and Sadie Frost and Sienna Miller are said to buy their clothes, they've all been painted modest unisex greens and blacks. Plus which, it was actually a handsome, macho, rugby-playing captain of industry type - a man, six foot four and the father of three tall sons - who opened his eyes wide in a look of love and sang a song of praise to the G-Wiz, the first I'd heard of it, over a City lunch.

Danny, he of the vlog, is also a man. And he is clearly in love, even if his affair with his car is of the nit-picking variety. He logs every problem - difficulties climbing up the sides of the speed bumps scattered around London, his troubles educating traffic wardens to understand that you don't need to pay for meters, and the precarious feeling you get when going uphill loaded with children in the miniature back seats.

"We can fit two kids in for the school run," goes one typical comment. "It's tight, depending on the amount of homework they've been given, but we manage. The school is at the top of a steep hill. So with four up, the car's being put through its paces."

The only real problem is recharging when the battery runs down. Fine if you have a garage with a convenient electric power point. If you don't (like me), you quickly discover that it's illegal to run a cable from your house, across the pavement, to plug your car into - you might trip up unsuspecting grannies, or people in wheelchairs, or mums wheeling babies around in buggies.

One actor owner whom I stopped on a Sunday morning in Hampstead to praise his car said that, in practice, the way most garage-less unfortunates solve the charging problem is to get a little ramp from the nearest DIY temple to put over their illegal pavement wiring.

In principle, the correct way to solve the problem is to apply to your local council to insert a power point in the pavement right next to where you usually park. It goes without saying, however, that - however much Ken Livingstone likes the G-Wiz - getting any London council to do this would take a lot of time, energy and temper. Ken himself has too many other things to worry about these days to have much time to spare for small green cars.

I don't care. I'm beyond reason. If only I can get Ken's minions on side before the world's oil supplies run out, my next vehicular venture will be buying a G-Wiz.' End.